Growth Catalyst Workshop

Speakers

• Orhan Bayram, Founder, helo! 
• Emre Doğaner, CMO Team Lead, Funnelepic
• Tunç Berkman, Angel Investor, Growth Master 
• Engin Yurdakul, Founder, New Generation TV

What topics to be covered

Funnel Management

Finding Gap for Tech Companies

• Gap Analysis: Techniques to identify and leverage opportunities where competitors fall short
• Innovative Product Development: Approaches to develop innovative solutions that meet unmet market needs

Market Your Perspective

• Perspective Discovery: Crafting and delivering a compelling narrative that differentiates your tech company
• Advantage Communication & Expansion: Leveraging thought leadership and strategic content to position your brand as an authority

Build Funnel From Bottom to Top

• AARRR Funnel: Implementing the AARRR (Acquisition, Activation, Retention, Referral, Revenue) model with a reverse approach to optimize performance
• System thinking: Using systems thinking to create a cohesive and efficient sales funnel.

Influencer Marketing

Identifying the Right Influencers

• Criteria for selecting influencers that align with your brand
• Tools and platforms for finding and vetting influencers

Creating Effective Influencer Campaigns

• Designing campaigns that resonate with your target audience
• Crafting messages and content that leverage influencer reach

Measuring Campaign Success

• Key metrics to track and evaluate the success of influencer campaigns
• Adjusting strategies based on campaign performance data

Practical Applications and Case Studies

Real-World Examples

• Case studies of successful funnel management, brand strategies, and influencer marketing campaigns
• Lessons learned and best practices from industry leaders

Interactive Exercises

• Hands-on activities to apply learned concepts
• Group discussions and feedback sessions to refine strategies

By the end of the workshop, attendees will have the knowledge, skills, and connections needed to drive significant growth in their businesses.

What to Expect:

• Expert Insights: Gain knowledge from seasoned professionals on crucial aspects of business growth.
• Hands-on Learning: Participate in interactive workshops designed to provide practical skills and actionable strategies.
• Networking Opportunities: Connect with fellow entrepreneurs and investors, fostering relationships that could lead to future collaborations.

Who Should Attend:

• Founders and Entrepreneurs: Aiming to scale their businesses and enhance their brand presence.
• Investors: Interested in understanding growth strategies and identifying promising investment opportunities.
• Marketing Professionals: Looking to stay ahead in brand management and influencer marketing.